The timing of your online campaign plays a critical role in its success. Timing is made up of two interrelated components:
Would it be more effective to start an advertising campaign in January or June? In general, the product or service being promoted determines the most effective time for advertising to start. For example:
Naturally, there are some businesses that are not seasonal. Some examples of products and services that fit into this category might be lawyers, stockbrokers, car repair shops, health providers and technology vendors.
Use short-term campaigns to maximize impact and drive immediate awareness for weekend/daily sales. By their very nature short-term campaigns are best suited for promoting products and services of a time sensitive nature. Assuming two campaigns have the same number of impressions, the one with the shorter term will generate broader ’reach’ (more people will see the ad) each day.